Basic Information

What is the name of your business/organization and your intended web address?

Describe your business/organization and the concept, product or service your site will provide.

Please list the primary contacts for this project. Who will provide final approval concerning this project?

When do you expect the project to start and when does it need to be completed? Are there specific reasons for these dates? e.g. year-end budget, upcoming event, product launch

Budget often dictates how much time we can devote to your project.  Please describe your budget below.
e.g. < $2,000 / $2,000 - $10,000 / $10,000+

Goals

List the main reasons for commissioning this project?

List the business objectives for your website in order of importance. e.g improve sales, increase customer satisfaction, reduce time spent searching for information etc.

How will you know if the site is a success? e.g. 20% increase in sales, 70% of surveyed users expressing satisfaction, 30% reduction in time spent searching for info.

Current Site (if you have one)

What aspects of your current site work well and why are they successful?

What aspects of your current site are unsuccessful and why do you think that is?

If you update your current site using a content management system, please describe the system and it’s main features. Are you happy with the system?

Target Audience

Describe the different types of visitors to your website in as much detail as possible. e.g. web-savvy students looking for bank loans.

How do you think your audience currently perceives your company/organization?

Why will people use this kind of site? e.g. to find the most suitable bank loan for their needs.

Why will people choose your site over others? e.g. biggest choice of loans, easy to use, friendly advice etc.

What do you imagine people would want to do on your site? e.g. find the cheapest bank loan, compare the top 5 loans etc.

Content and Design

Describe how you would like users to perceive the new site. e.g. modern, professional, friendly, edgy, fun etc.

Please list the websites of competitors and organizations in a related field. What works? What doesn’t?

List websites you like the visual design of and explain why. Sites like cssdrive.com and unmatchedstyle.com can be good sources of inspiration.

Outline any ideas you may have for your site. How would these features support your business goals and the goals of your user? e.g. provide recommendations to help users find related items and promote up-selling.

If you need a content management system, please describe the features you would like. e.g. updatable news, multiple authors,  stock control, user moderation, etc.

Additional Comments

Please provide additional information pertaining to this project that you think would be helpful.