Digital Marketing overview with Anthony Alagna

Professor Stu Atkins has invited Anthony to speak at his Strategic Internet Marketing class at Cal State Fullerton. Anthony will share some of his case studies and run through Analytics basics. He will also talk about his experience starting a marketing agency.

Cal State Fullerton is home to one of the most prominent business schools in the nation. We’re excited to be participating.

Instagram now supports video: Vine is dead

Instagram releases video supportThis morning Facebook’s Instagram released video capability. The upgrade allows users the option to post video clips to their feed. When creating a post simply click the video icon to switch to video capture mode. Find your subject, press and hold the record button and voila!…you’re recording a video! Release the button to pause your recording. Press and hold again to continue building your clip to share with the world. Sound familiar? The functionality is painstakingly close to that of Twitter’s Vine app that was released on January 24 earlier this year.

So what’s the difference between Vine and Instagram’s video?

Not much. Vine was the first app to allow users to create and share unedited, on-the-fly video clips. Vine is fun and easy to use. The videos on Vine are engaging, fun, and personal. Even celebrities show their faces on Vine and often give an uncut behind-the-scenes perspective to their everyday lives. It seems like the launch of Vine was a great success. Comedy Central used the revolutionary app to host ComedyFest, in which a number of famous comedians did their best to produce a laugh within a 7 second Vine clip. It seemed like Vine was making great progress with a growing audience, but will Vine last now that Instagram matched their app with video support? Highly unlikely.

Why doesn’t Vine stand a chance?

Although there are a handful of users on Vine, there are still big hurdles that prevent people from committing to the app entirely. Searching and finding your friends on Vine is not easy. For instance, my Vine name is “ant”. I loved that the handle was still available (it was taken by the time I tried to grab it on Instagram), but when I told my friend to look me up it was impossible to find my profile. Click explore and type “ant” and my profile is nowhere to be found. Although I do enjoy watching the posts of my friends and Questlove (he seems to have a lot of fun with it) I find myself not using the app much because there’s no audience for me there. Call me selfish, but who wants to create and share posts that their friends can’t find?

Instagram stabbed Vine in the back, but is Vine dead?

Yes. Vine doesn’t stand a chance. Sure, it may live on to serve an underground community who like it because it’s just that…underground. If it doesn’t stay that way it will probably lose its audience too. Don’t get me wrong, Vine is great and I do enjoy using it. I just can’t see it lasting very long now that Instagram has taken a hold of the market. In fact, Instagram’s video features are already expanded to provide better capabilities than Vine.

Why is Instagram video better than Vine?

First off, Instagram video has built-in image stabilization that works pretty well. That shaky video clip that you took while walking down the street won’t give your followers a headache. Instagram also included a new set of effects for video clips that users are sure to appreciate. As opposed to Vine, Instagram does allow one editing feature; if you don’t like the last capture in your sequence, you can take one step back and try again. Instagram is definitely trying to “one-up” Vine in every aspect. Video clips can be up to 15 seconds whereas Vine allows only 7.

What is Vine again? Screw it, I’ll just go back to Instagram.

Instagram users are sure to appreciate the video feature. Those that cared enough to switch to Vine are probably getting sick of explaining to their friends why they should get on it, and how to find their profile. Vine is a fun topic of conversation as the new cutting-edge social network, but it may just have been the latest fad of 2013. What do you think? Will Twitter’s audience support Vine enough for it to stick around?

Learn HTML and CSS with Anthony Alagna

In conjunction with Women in Information and Computer Sciences (WICS), All In Orbit will be hosting a workshop at University of California, Irvine on Tuesday November 6, 2012 from 6:30PM-8PM.

Join as Anthony walks through beginner to advanced HTML and CSS techniques. Learn proper terminology and coding conventions. Feel free to bring your laptop to this interactive workshop. We will be creating a simple portfolio web page.

View the event on Google Calendar

Resources

Download the slides

Google Doodle’s Little Nemo as a tribute to Winsor McCay

Google today published a comic strip “Little Nemo in Google G-Land”. The comic strip pays tribute to Winsor McCay, an artist who became well-known during the early 20th century. Winsor McCay was most famous for an animated cartoon of his entitled “Little Nemo”. Today’s Google Doodle uses elements from the film to animate scenes vertically. Of course, each scene is themed with a letter to spell G-O-O-G-L-E.

The animation is another great display of modern web technology. Google is known to develop most of their javascript projects utilizing their proprietary Closure Library. I had the opportunity to talk to a Google engineer in Irvine about Google Closure. The engineer confirmed that when compared to more common Javascript libraries (i.e. – jQuery, Scriptaculous, MooTools), Closure boasts increased performance and a more intuitive syntax for coders.

View the entire image from “Little Nemo in Google G-Land” below.

Prepare your AdWords campaign for the updated sitelinks extensions policy

Google has announced an update to their sitelinks extensions policy that could have a negative impact on existing AdWords campaigns.

What are AdWords sitelinks extensions?

Sitelinks extensions appear beneath the text of your advertisement and are direct entry points into different, useful portions of your website. Google has an article on using sitelinks extensions for your AdWords campaign. Enabling the sitelinks extension for an AdWords campaign is free for the advertiser.

This is a single ad that includes 4 different links to help the user find what they're looking for instantly.

Google will be enforcing the sitelinks policy more strictly

In the email announcement Google has reiterated that each link within a sitelinks extension must click to a unique page. There should not be any duplicate links or links to pages with duplicate content. While this has always been a part of the Google sitelinks extensions policy, Google has reached out to advertisers stating that the policy will be more strictly enforced soon. Google is asking advertisers to verify their own sitelinks and their destination URLs in order to prevent ads from being disqualified in the future. Ads that violate the terms will not be shown.

Tips on using Google AdWords sitelinks

On the bright side, the email announcement offers some encouraging insight for advertisers. Google has openly expressed that campaigns with quality sitelinks extensions will perform better than campaigns without. A blog post from Google confirms that “on average, clickthrough rate is 30% higher for ads with sitelinks than those without” (Feb 2012). Additionally, by omitting sitelinks you may be preventing your ad from showing in the most prominent spot.

Having fewer eligible sitelinks could keep your ad from showing in the larger 2-line and 3-line formats, where more eligible sitelinks are required. Remember, larger formats are more visible and typically have higher average clickthrough rates (CTR). And if you don’t have enough eligible sitelinks in your campaign, then your ads may not display sitelinks at all.
   – Google AdWords

Google wants advertisers to use sitelinks extensions and to use them well. Sitelinks within ads create great value for Google searchers. They also give advertisers insight about what their customers are looking for. Sitelinks are meant to be hand-picked entry points into the most useful areas of your website.

Here are some easy tips to make sure your campaigns are not adversely affected by the policy update.

  • Enable sitelinks extensions for all campaigns.
  • Make sure there are at least 6-10 links for each sitelinks extension.
  • Verify that existing links are unique.
  • Verify that links click to a page with unique, relavent content.

If you are running an AdWords campaign without taking advantage of features like sitelinks extensions, please contact us. We’ll help you take advantage of everything that AdWords has to offer.

Learn HTML and CSS with Anthony Alagna

In conjunction with the ICS Student Council, All In Orbit will be hosting a workshop at University of California, Irvine on Monday May 14, 2012 from 5PM-7PM.

Join as Anthony walks through beginner to advanced HTML and CSS techniques. Learn proper terminology and coding conventions. Feel free to bring your laptop to this interactive workshop.

View the event on Facebook

Please RSVP online: http://tinyurl.com/webdevworkshop

New Location in the Anaheim Canyon Center for Advanced Technology

It’s been a long journey on a short road.

A lot has happened over the past few months. I don’t know how I found the time, but I’ve managed to search the depths of Orange County to finally settle in the perfect location for our headquarters. We’re pretty well setup with plenty of room (for now). We have space for working, relaxing, eating, and even enough space to setup our video and audio production gear. It was a difficult decision to make, but we opted for setting up a drumset in the warehouse instead of a foosball table. Top it all off with a water front view. I couldn’t imagine a better place for us to get busy.

And of course, there’s a Starbucks right around the corner.

Come hang out with the All In Orbit team!

Web Development, SEO, Marketing in Orange County CA